Research and Resources
Niagara-on-the-Lake Tourism Study Results
Request For Proposal - 5 Year Strategic & Tactical Marketing Plan
Niagara-on-the-Lake Chamber of Commerce through its subsidiary Tourism Niagara-on-the-Lake seeks a qualified full-service marketing and creative agency to create a 5-year strategic and tactical marketing plan with the preliminary marketing elements to go along with that plan.
The 5-year strategic plan will describe the big picture goals such as the brand strategy, identification of key target markets, and market development goals. Some of the goals identified are:
(1) to position Niagara-on-the-Lake as a year-round destination
(2) to drive multi-day visitation during weekdays
(3) further develop the MCIT and weddings markets
(4) ensure our target markets are high-yield low-impact visitors.
The tactical marketing plan will focus on the specific actions to achieve these broader goals and bring the strategy to life with attention to the details and measurement. The tactical marketing plan will include media, PR and advertising plan, trade/consumer shows, MCIT strategy, social media plan, and defining what the destination marketing website should look and feel like according to the brand strategy.
Along with the 5-year strategic and tactical marketing plan, this project includes the design and development of collateral and content pieces and a costed plan for further creative elements to be rolled out over 5 years.
The purpose of this RFP is to provide information on the project, expectations, and deliverables, as
well as a method for evaluation of proposals submitted.
Niagara-on-the-Lake Wine Industry Community Update
Niagara-on-the-Lake Economic Impact Analysis
The purpose of the Economic Impact Analysis is to provide quantitative and qualitative
data to inform the Town's future Tourism Strategy as well as the 'Planning for Progress'
work presented during the Planning Presentation at the November 22, 2021 Council