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Chamber of Commerce 

Staff

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Minerva brings 18 years of destination management, marketing, and tourism development skills from unique Canadian and world tourism markets to Niagara-on-the-Lake. A Canadian who initially started her career working for the St Lucia Air & Sea Port Authority where she managed one of St. Lucia’s cruise terminals which included retails shops, restaurants, and a cultural animation Centre (a visitor experience facility using animation technology). She worked for the 5-star luxury resort Sandals Grande St. Lucia Beach Resort & Spa, owned, and operated her own real estate company specializing in the sale and rental of
luxury homes and was the project consultant for residential developments concepts, business, and marketing plans.
Minerva moved to Canada in 2012 and worked for the Tourism Human Resource Association of British Columbia where she implemented the multi-channel marketing plan for careers in British Columbia’s tourism industry. She
managed the redevelopment of the career’s portal of the website, developed the social media strategy, and all the marketing tools to promote British Columbia as a place to live, work, and play. She served on several advisory
boards including the British Columbia Ministry of Education, South Fraser School District, and Vancouver School Board.
Most recently Minerva spent over 3 years living and working in the arctic as the Government of the Northwest Territories’ Regional Tourism Development Officer. Minerva was integral in readying the 8 communities in the region for the influx of tourists that came with the opening of the new Inuvik-Tuktoyaktuk Highway, the only public road to the Arctic Ocean in North America.

Minerva Ward
President & CEO

Minerva Ward
President & CEO

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Jessica Taylor
Manager of Events
 

Jessica’s creativity and love for event planning is matched only by her passion for Niagara, be it hiking through Niagara’s beautiful trails or trying the unique cuisine Niagara offers that pairs wonderfully with the wines it is famous for. With over 10 years experience in the food and beverage industry as well as event planning and volunteering, she brings a fresh perspective to established events, and the enthusiasm to create new ones in keeping with the overall strategy of the Chamber and Tourism NOTL. 

 

Jessica has worked in the hospitality industry for many years, and holds accreditations in tourism, and public relations from Seneca College and Niagara College.

Jessica Taylor
Manager of Events

Visitor Information Officers

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Kim Fletcher
Office Coordinator

Kim Fletcher
Office Coordinator

Kim moved to Niagara on the Lake 12 years ago, from east of Toronto where she had worked for Hallmark Canada for almost five years. She has worked numerous positions over the years, ranging from Events Coordinator to her current role of Office Coordinator. During the first couple of years working at the Chamber, she worked part time at the LCBO, Caroline Cellars, and Coppolas in St. Catharines.  She also attended Niagara College for Medical Terminology.  Kim met her husband Scott at a local restaurant on a blind date, and have been together ever since.  They got married in St. Lucia, one of their favourite spots to visit. They reside in Niagara on the Lake. They welcomed a baby boy in 2021. Kim loves being a new mom as it presents fun and exciting times for her. Kim has enjoyed working at the Chamber as it presents new job challenges and opportunities daily. 

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Petrice welcomes every guest with a great smile and a vast knowledge of the Town. She has worked in a few different sectors around NOTL and has lots of great tips for our visitors. Drop in and say hello to Petrice the next time you are in Niagara-on-the-Lake. 

Petrice Custance
Visitor Information Officer

Petrice Custance
Visitor Information Officer

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Rob is a new member of the team but has plenty of knowledge about Niagara-on-the-Lake as he was born and raised here. Visitors are welcomed by Rob and receive detailed information on everything there is to see and do in NOTL, whether they are here for just a few hours or a week they leave with a wealth of knowledge. Rob also has implemented a range of QR codes for visitors to use for maps, menus etc. 

Robert Harris
Tourism Information Officer

Robert Harris 
Visitor Information Officer