Niagara-on-the-Lake
Things to do
Niagara-on-the-Lake
Things to do
Niagara-on-the-Lake
Things to do
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Niagara-on-the-Lake
Experience the Effect
Niagara-on-the-Lake
Experience the Effect
Niagara-on-the-Lake
Experience the Effect
Chamber of Commerce
Staff
Minerva brings 18 years of destination management, marketing, and tourism development skills from unique Canadian and world tourism markets to Niagara-on-the-Lake. A Canadian who initially started her career working for the St Lucia Air & Sea Port Authority where she managed one of St. Lucia’s cruise terminals which included retails shops, restaurants, and a cultural animation Centre (a visitor experience facility using animation technology). She worked for the 5-star luxury resort Sandals Grande St. Lucia Beach Resort & Spa, owned, and operated her own real estate company specializing in the sale and rental of
luxury homes and was the project consultant for residential developments concepts, business, and marketing plans.
Minerva moved to Canada in 2012 and worked for the Tourism Human Resource Association of British Columbia where she implemented the multi-channel marketing plan for careers in British Columbia’s tourism industry. She
managed the redevelopment of the career’s portal of the website, developed the social media strategy, and all the marketing tools to promote British Columbia as a place to live, work, and play. She served on several advisory
boards including the British Columbia Ministry of Education, South Fraser School District, and Vancouver School Board.
Most recently Minerva spent over 3 years living and working in the arctic as the Government of the Northwest Territories’ Regional Tourism Development Officer. Minerva was integral in readying the 8 communities in the region for the influx of tourists that came with the opening of the new Inuvik-Tuktoyaktuk Highway, the only public road to the Arctic Ocean in North America.
Minerva Ward
President & CEO
Minerva Ward
President & CEO
Bri VanSickle
Marketing and Membership Officer
Bri was born in Ottawa and has lived in Calgary, Toronto, Oakville, Jasper, Kelowna, and now resides in St. Catharines. Her passion for tourism and wine in the Niagara Region started when she began her wine career at Wayne Gretzky Estates Winery in 2017 as part of the opening crew. Continuing her career in
wine, she has also worked at Trius Winery, The Wine Shop, 13th Street Winery and was the marketing coordinator at Okanagan Crush Pad Winery Ltd. in Summerland, British Columbia. Working in the Okanagan Valley was an eye-opening experience for Bri, but she has always
had an aching love for the Niagara wine region. Coming from a fast-paced work environment, Bri enjoys taking on new challenges and making connections with those in and outside her marketing realm. Her drive and initiative set her apart in the marketing world. As the new Marketing and Membership Officer with the Niagara-on-the-Lake Chamber
of Commerce, Bri will be your key contact for membership and marketing inquiries.
In her free time, she loves to stay active and healthy by sticking to a workout routine or walking her adorable English Setter pup named Maisy. She is also a wizard in the kitchen and loves to find new recipes. Bri holds a Bachelor of Commerce degree from Carleton University in Communications and Media Studies, and a Public Relations post-graduate certificate from Niagara College.
Bri VanSickle
Marketing and Membership Officer
Bri VanSickle
Marketing and Membership Officer
Visitor Information Officers
Kim Fletcher
Office Coordinator
Kim Fletcher
Office Coordinator
Kim moved to Niagara on the Lake 12 years ago, from east of Toronto where she had worked for Hallmark Canada for almost five years. She has worked numerous positions over the years, ranging from Events Coordinator to her current role of Office Coordinator. During the first couple of years working at the Chamber, she worked part time at the LCBO, Caroline Cellars, and Coppolas in St. Catharines. She also attended Niagara College for Medical Terminology. Kim met her husband Scott at a local restaurant on a blind date, and have been together ever since. They got married in St. Lucia, one of their favourite spots to visit. They reside in Niagara on the Lake. They welcomed a baby boy in 2021. Kim loves being a new mom as it presents fun and exciting times for her. Kim has enjoyed working at the Chamber as it presents new job challenges and opportunities daily.
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Petrice welcomes every guest with a great smile and a vast knowledge of the Town. She has worked in a few different sectors around NOTL and has lots of great tips for our visitors. Drop in and say hello to Petrice the next time you are in Niagara-on-the-Lake.